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Introduction
Facebook's Marketplace is a platform within the Facebook ecosystem that allows users to buy and sell items locally. To improve this product, we need to consider its current state, user base, and potential areas for enhancement. I'll outline my approach to improving Facebook's Marketplace, focusing on user needs, pain points, and innovative solutions.
Step 1
Clarifying Questions (5 mins)
Before diving into improvements, I'd like to ask a few key questions:
Why this matters: Understanding current metrics helps identify areas for improvement. Hypothetical answer: Monthly active users, transaction volume, and user satisfaction score. Impact: Guides focus on areas that need the most improvement.
Why this matters: Aligns improvement efforts with overall business objectives. Hypothetical answer: Increasing user engagement and transaction volume. Impact: Shapes the direction of proposed solutions.
Why this matters: Identifies gaps in our offering and potential areas for differentiation. Hypothetical answer: eBay, Craigslist, and emerging players like OfferUp. Impact: Informs competitive strategy and feature prioritization.
Why this matters: Directly addresses user pain points. Hypothetical answer: Issues with trust, item discovery, and transaction completion. Impact: Focuses improvements on solving real user problems.
Based on these hypothetical answers, I'll assume our main goals are to increase user engagement and transaction volume while addressing trust and discovery issues.
Tip
Let's take a brief moment to organize our thoughts before moving on to user segmentation.
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