What should Facebook's next acquisition be?

Thank you for providing such a comprehensive framework for addressing this product strategy question. I'll approach the answer as a seasoned VP of Product, speaking directly to the interviewer. Here's my response:

Introduction

The strategic problem at hand is determining Facebook's next acquisition. This decision is crucial for Facebook's continued growth, market expansion, and ability to stay ahead of emerging trends in the social media and technology landscape. In addressing this challenge, I'll focus on aligning the acquisition strategy with Facebook's core mission of connecting people and building community while also considering new revenue streams and technological advancements.

To approach this strategically, I'll follow these steps:

1. Clarify our strategic goals
2. Analyze the market and competitive landscape
3. Define our product vision and roadmap
4. Prioritize potential acquisition targets
5. Outline an execution plan
6. Establish metrics and KPIs
7. Address risk management and contingency planning

Let's begin by ensuring we're aligned on the strategic context for this decision.

Step 1

Clarify the Strategic Goals (3-4 minutes)

• Based on Facebook's recent focus on the metaverse and AR/VR technologies, I'm sensing a shift towards future computing platforms. Could you confirm if expanding into new technological frontiers is still a top priority for the company?

Why it matters: Determines if we should prioritize acquisitions in emerging tech or focus on enhancing current core offerings Expected answer: Continued focus on future technologies while maintaining core business strength Impact on approach: Would balance between acquisitions that strengthen the core platform and those that push into new frontiers

• Considering the increasing regulatory scrutiny on big tech acquisitions, how much emphasis should we place on the potential for antitrust challenges when evaluating acquisition targets?

Why it matters: Influences the size and type of companies we consider for acquisition Expected answer: High importance, need to consider smaller, innovative companies or those in adjacent markets Impact on approach: Would focus on identifying targets that complement our offerings without raising significant antitrust concerns

• Given the evolving privacy landscape and changing user expectations, how critical is it for potential acquisitions to align with Facebook's commitment to user privacy and data protection?

Why it matters: Ensures alignment with company values and regulatory compliance Expected answer: Very critical, must be a top consideration in any acquisition Impact on approach: Would prioritize companies with strong privacy practices and technologies that enhance user data protection

Based on these assumptions, our acquisition strategy should focus on innovative companies in emerging technologies that complement our existing offerings, with a strong emphasis on privacy and data protection, while being mindful of potential regulatory challenges.