You're the PM for Facebook Stories. A new feature you just released led to a 5% decrease in the number of active creators but a 10% increase in the number of daily active users. Would you keep or roll back this feature?

Introduction

When evaluating the success of Facebook Stories features, it's crucial to consider multiple metrics that reflect both creator engagement and user adoption. In this case, we're faced with a complex product success metric problem where a new feature has led to divergent outcomes. To approach this effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Facebook Stories is a feature within the Facebook platform that allows users to share ephemeral content - photos, videos, and text that disappear after 24 hours. It's designed to encourage more frequent, casual sharing and increase overall engagement on the platform.

Key stakeholders include:

1. Users (viewers and creators)
2. Advertisers
3. Facebook (Meta) as a company
4. Content moderators

The user flow typically involves:

1. Creation: Users capture or upload content, add filters, stickers, or text.
2. Publishing: Content is shared to their Stories.
3. Viewing: Friends can view the Story for 24 hours.
4. Interaction: Viewers can react or reply to Stories.

Facebook Stories fits into Meta's broader strategy of promoting engagement and time spent on the platform, competing directly with Snapchat and Instagram Stories. It's currently in the growth stage of its product lifecycle, focusing on increasing adoption and engagement among both creators and viewers.