You are the PM for FB Story. What metrics would you pick for success?

Introduction

Defining success metrics for Facebook Story is crucial for driving product growth and user engagement. To approach this product success metrics problem effectively, I'll follow a simple product success metric framework. This structured approach covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Facebook Story is a feature within the Facebook platform that allows users to share ephemeral content (photos, videos, and text) that disappears after 24 hours. It's similar to Instagram Stories but integrated into the Facebook ecosystem.

Key stakeholders include:

• Users: Want to share moments and connect with friends
• Advertisers: Seek engagement opportunities
• Facebook: Aims to increase user engagement and time spent on the platform

User flow:

1. Creation: Users capture or upload content, add filters/stickers
2. Publishing: Content is shared to their Story
3. Viewing: Friends can view and interact with the Story
4. Expiration: Content disappears after 24 hours

FB Story fits into Facebook's broader strategy of promoting ephemeral, authentic content sharing to compete with platforms like Snapchat. It aims to increase daily active usage and time spent on the app.

Compared to competitors like Snapchat, FB Story leverages Facebook's existing user base and integrates with other Facebook features. However, it may face challenges in user adoption due to platform fatigue.

Product Lifecycle Stage: Growth phase. While the feature has been introduced and gained traction, there's still significant room for user adoption and engagement improvement.