Should Facebook build a tablet?

Introduction

The strategic problem at hand is whether Facebook should build a tablet. This decision has significant implications for Facebook's product ecosystem, market positioning, and long-term growth strategy. Our key business objectives in considering this move would likely include expanding our user base, increasing engagement, and potentially opening new revenue streams.

To address this question, I'll follow a structured approach:

1. Clarify strategic goals
2. Conduct market and competitive analysis
3. Define product vision and roadmap
4. Prioritize strategic initiatives
5. Develop an execution plan
6. Establish metrics and KPIs
7. Manage risks and create contingency plans

Let's begin by clarifying our strategic goals to ensure we're aligned on the broader context of this decision.

Step 1

Clarify the Strategic Goals (3-4 minutes)

• Based on Facebook's current market position as a leading social media platform, I'm curious about how a tablet fits into our broader ecosystem strategy. Could you help me understand where this potential tablet product aligns with our company's current priorities in terms of user engagement and platform expansion?

Why it matters: This helps determine if we're looking at the tablet as a standalone product or as part of a larger connected experience strategy. Expected answer: The tablet could be seen as an opportunity to create a more immersive social experience and potentially bridge the gap between mobile and desktop usage. Impact on approach: If it's part of a larger ecosystem play, we'd focus on deep integration with existing Facebook services. If it's more standalone, we might prioritize unique features that differentiate it in the tablet market.

• Considering the rapidly evolving hardware landscape, especially in areas like AR and VR, how does a potential Facebook tablet fit into our long-term technology roadmap?

Why it matters: This helps us understand if the tablet is a stepping stone to future technologies or an end in itself. Expected answer: The tablet could be seen as a bridge technology, helping us build hardware capabilities while the market for more advanced technologies matures. Impact on approach: If it's a bridge, we'd design with future compatibility in mind. If it's a long-term play, we'd focus more on perfecting the tablet experience itself.

• Looking at our user demographics and engagement patterns, which customer segments do we believe would be most interested in a Facebook-branded tablet, and what unmet needs could it address?

Why it matters: This helps us tailor the product strategy to specific user needs and ensures we're not just creating a "me-too" product. Expected answer: We might be targeting families or older users who prefer larger screens but want a simpler, more social-focused device. Impact on approach: This would significantly influence our feature prioritization and design decisions, focusing on ease of use and social connectivity if that's our target audience.

Based on the answers to these questions, I'll make the following assumptions for our strategy:

1. The tablet is part of a broader ecosystem play to increase user engagement across devices.
2. It serves as both a current product opportunity and a stepping stone for future hardware development.
3. We're targeting users who value a larger screen for social interactions but prefer a simpler, more focused device than a traditional tablet or computer.