How would you improve the video experience on Facebook?

Introduction

To improve the video experience on Facebook, we need to consider various aspects of the platform's video ecosystem, including content creation, discovery, consumption, and engagement. I'll outline a strategic approach to enhance this critical feature, focusing on user needs, technological advancements, and business objectives.

Step 1

Clarifying Questions (5 mins)

• What are the current key metrics for video performance on Facebook?

Why this matters: Understanding current performance baselines helps identify areas for improvement. Hypothetical answer: Watch time, engagement rate, and ad revenue are primary metrics. Impact: Guides focus on areas with the most potential for improvement.

• What are the main user complaints or feedback regarding the video experience?

Why this matters: Direct user feedback highlights immediate pain points. Hypothetical answer: Buffering issues, irrelevant recommendations, and intrusive ads are common complaints. Impact: Prioritizes addressing specific user concerns in the solution.

• How does Facebook's video experience compare to competitors like YouTube or TikTok?

Why this matters: Benchmarking against competitors reveals potential areas for differentiation. Hypothetical answer: Facebook lags in content discovery and creator tools but excels in social integration. Impact: Identifies opportunities to leverage Facebook's unique strengths and address weaknesses.

• What are Facebook's strategic goals for video in the next 1-2 years?

Why this matters: Aligns improvements with broader company objectives. Hypothetical answer: Increase watch time by 30% and boost creator retention by 25%. Impact: Ensures proposed solutions contribute to overarching business goals.

Based on these hypothetical answers, I'll assume that our primary focus is on enhancing content discovery, improving video playback quality, and increasing creator engagement to drive watch time and user satisfaction.