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Product Management Analytics Question: Evaluating metrics for Halodoc's online appointment booking system
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Vinay

Updated Nov 19, 2024

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what metrics would you use to evaluate halodoc's online appointment booking system?

Product Success Metrics Medium Member-only
Metric Selection Data Analysis Healthcare Product Strategy Healthcare Telemedicine Digital Health
User Engagement Product Analytics Metrics Healthcare Tech Telemedicine

Introduction

Evaluating Halodoc's online appointment booking system requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the system's performance and identify areas for improvement.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.

Step 1

Product Context

Halodoc's online appointment booking system is a digital platform that allows patients to schedule medical appointments with healthcare providers. This system is a crucial component of Halodoc's broader telemedicine ecosystem, aiming to improve access to healthcare services in Indonesia.

Key stakeholders include:

  1. Patients: Seeking convenient access to medical care
  2. Healthcare providers: Managing their schedules and patient load
  3. Halodoc: Facilitating connections between patients and providers
  4. Insurance companies: Potentially integrated for seamless claim processing

User flow:

  1. Patient logs into the Halodoc app or website
  2. Searches for a specific doctor or specialty
  3. Views available time slots and selects preferred appointment
  4. Confirms booking and receives confirmation

The appointment booking system aligns with Halodoc's mission to make healthcare more accessible and efficient in Indonesia. Compared to competitors like Alodokter, Halodoc's system may offer a wider network of providers or more integrated services.

In terms of product lifecycle, the online appointment booking system is likely in the growth stage, with ongoing improvements and feature additions to enhance user experience and expand market share.

Software-specific context:

  • Platform: Mobile app (iOS/Android) and web-based interface
  • Integration points: Electronic Health Records (EHR) systems, payment gateways, and potentially insurance platforms
  • Deployment model: Cloud-based for scalability and accessibility

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