How can Narvar balance the simplicity of its tracking interface for consumers against the depth of data retailers desire?

Introduction

Balancing Narvar's tracking interface simplicity for consumers against the depth of data retailers desire presents a classic product trade-off. This scenario involves weighing user experience against business needs, a common challenge in B2B2C products. I'll analyze this trade-off by examining stakeholder needs, metrics, and potential solutions.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming Narvar is facing pressure from retailers for more data. Could you confirm if this is a recent development or an ongoing issue?

Why it matters: Helps determine urgency and potential underlying causes Expected answer: Ongoing issue with increasing retailer demands Impact: Would focus on long-term scalable solutions rather than quick fixes

• Business Context: Based on Narvar's B2B2C model, I'm thinking revenue is primarily from retailers. How does the current interface impact our retention and upsell opportunities?

Why it matters: Aligns solution with revenue drivers Expected answer: Limited data affects upsell potential and retention Impact: Would prioritize retailer needs while maintaining consumer experience

• User Impact: I'm assuming we have data on consumer engagement with the current interface. Can you share any insights on how simplicity affects tracking usage and customer satisfaction?

Why it matters: Balances retailer needs against consumer experience Expected answer: High engagement and satisfaction with simple interface Impact: Would focus on maintaining simplicity while adding retailer value

• Technical: Considering the potential for increased data load, how scalable is our current backend infrastructure?

Why it matters: Determines feasibility of data-rich solutions Expected answer: Current infrastructure can handle moderate increases Impact: Would explore incremental data additions rather than complete overhaul

• Resources: Given this trade-off's importance, I'm thinking we might need cross-functional involvement. What teams and resources are available for this project?

Why it matters: Determines scope and approach of potential solutions Expected answer: Limited resources but high priority Impact: Would focus on high-impact, resource-efficient solutions