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Product Management Improvement Question: Refining Huron's higher education advisory services to address enrollment and financial challenges
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Nextsprints

Updated Jan 22, 2025

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Asked at Huron

25 mins

In what ways can Huron refine its higher education advisory services to better support institutions facing enrollment and financial pressures?

Product Improvement Hard Member-only
Market Analysis Solution Design Strategic Planning Higher Education Consulting EdTech
Product Strategy Higher Education Financial Planning Advisory Services Enrollment Management

Introduction

To refine Huron's higher education advisory services and better support institutions facing enrollment and financial pressures, we need to conduct a comprehensive analysis of the current offerings, user needs, and market dynamics. I'll approach this challenge by examining key stakeholders, identifying pain points, generating innovative solutions, and proposing metrics to measure success.

Framework overview

I'll be using a structured approach to tackle this problem, focusing on user segmentation, pain point analysis, solution generation, and evaluation. This will ensure we address the core issues while aligning with Huron's strategic goals.

Step 1

Clarifying Questions (5 mins)

  • Looking at Huron's position in the higher education advisory space, I'm curious about the current market share and competitive landscape. Could you provide insights into Huron's market position relative to other advisory firms, and how this has changed in recent years?

Why it matters: Understanding our competitive position helps tailor solutions that leverage our strengths and address weaknesses. Expected answer: Huron is a top-3 player with 20% market share, facing increased competition from boutique firms. Impact on approach: Would focus on differentiation and leveraging Huron's scale and expertise.

  • Considering the financial pressures institutions are facing, I'm wondering about the current pricing model for Huron's services. Can you elaborate on how our pricing structure compares to competitors and whether there's flexibility in our approach?

Why it matters: Pricing strategy directly impacts our ability to support institutions under financial strain. Expected answer: Premium pricing model with limited flexibility, causing some institutions to seek cheaper alternatives. Impact on approach: Would explore tiered pricing or value-based pricing models to increase accessibility.

  • Given the rapidly changing higher education landscape, I'm interested in understanding the typical engagement length and depth with our client institutions. How long do our advisory relationships usually last, and what level of integration do we achieve with the institutions' operations?

Why it matters: The nature of our engagements affects our ability to drive long-term change and value for institutions. Expected answer: Typical engagements last 6-12 months, with varying degrees of integration depending on the project scope. Impact on approach: Would consider developing longer-term partnership models to drive sustained impact and recurring revenue.

  • Considering the enrollment pressures many institutions face, I'm curious about the data and analytics capabilities we currently offer. How advanced are our predictive modeling and data analysis tools for enrollment management?

Why it matters: Advanced analytics can be a key differentiator in helping institutions address enrollment challenges. Expected answer: Basic data analysis tools with limited predictive capabilities. Impact on approach: Would prioritize developing more sophisticated analytics and AI-driven solutions for enrollment management.

Tip

At this point, I'd like to take a 1-minute break to organize my thoughts before diving into the next step.

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