What metrics would you use to evaluate Huron's Face Lotion?

Introduction

Evaluating the success of Huron's Face Lotion requires a comprehensive approach to product metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

Huron's Face Lotion is a skincare product designed for men, targeting hydration and skin health. Key stakeholders include:

1. Customers: Men seeking effective, no-fuss skincare solutions
2. Retailers: Both online and brick-and-mortar stores carrying the product
3. Huron's management: Focused on brand growth and profitability
4. Product team: Responsible for formulation and packaging

The user flow typically involves:

1. Discovery: Through marketing or in-store visibility
2. Purchase: Online or in physical stores
3. Usage: Daily application as part of skincare routine
4. Repurchase: Based on satisfaction and perceived value

This product aligns with Huron's strategy of providing premium, straightforward grooming products for men. It competes with established brands like Kiehl's and newer entrants like Lumin, differentiating through its focus on simplicity and effectiveness.

Product Lifecycle Stage: Growth phase, as Huron expands its product line and market presence.

Physical Product Considerations:

• Distribution channels: Direct-to-consumer (DTC) website, select retailers
• Shelf-life: Typically 12-24 months, impacting inventory management
• Retail model: Premium positioning in personal care aisles