How can Minute Media enhance its 90min soccer news coverage to better engage younger fans?

Introduction

To enhance Minute Media's 90min soccer news coverage and better engage younger fans, we need to reimagine how we deliver content, interact with our audience, and create a more immersive experience. I'll outline a strategic approach to address this challenge, focusing on user needs, innovative solutions, and measurable outcomes.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the current user demographics. Could you share more about the age range we're targeting when we say "younger fans"? Are we talking about Gen Z (18-24) or a broader millennial audience (25-40)?

Why it matters: This will help us tailor our solutions to the specific preferences and behaviors of our target audience. Expected answer: Primarily Gen Z, with some overlap into younger millennials. Impact on approach: Would focus on short-form content, social media integration, and interactive features.

• Considering user behavior, I'm curious about cross-platform usage. How are younger fans currently consuming soccer news? Are they primarily using mobile apps, websites, or social media platforms?

Why it matters: Understanding the preferred platforms will guide our content distribution strategy. Expected answer: Primarily mobile apps and social media, with limited website usage. Impact on approach: Would prioritize mobile-first design and social media integration.

• Regarding pain points and market position, where does 90min currently stand in terms of market share and user engagement compared to competitors like Goal.com or BBC Sport?

Why it matters: This will help us identify areas where we can differentiate and improve. Expected answer: Mid-tier market position with room for growth in user engagement. Impact on approach: Would focus on unique features and content to differentiate from competitors.

• Thinking about company alignment, what are the key performance indicators (KPIs) that Minute Media is currently using to measure success for 90min? Are we prioritizing user growth, engagement time, or monetization?

Why it matters: Aligning our solutions with company goals ensures we're driving meaningful impact. Expected answer: Prioritizing user growth and engagement time, with monetization as a secondary goal. Impact on approach: Would focus on features that increase daily active users and time spent in the app.