In what ways can MobiKwik expand its merchant network to offer more diverse cashback options for users?

Introduction

To expand MobiKwik's merchant network and offer more diverse cashback options for users, we need to analyze our current ecosystem, identify key pain points, and develop innovative solutions that benefit both merchants and users. I'll approach this challenge by examining our user segments, analyzing pain points, generating solutions, and proposing a strategic implementation plan.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking MobiKwik might be facing increased competition in the digital payments space. Could you share insights on our current market position and primary competitors?

Why it matters: Determines if we need to focus on differentiation or market expansion Expected answer: MobiKwik is a top 3 player, facing competition from Paytm and PhonePe Impact on approach: Would focus on unique value propositions and strategic partnerships

• Considering user behavior, I'm curious about the current cashback utilization rates. What percentage of our users actively use cashback features, and how does this compare to our competitors?

Why it matters: Helps gauge the importance and effectiveness of cashback as a user acquisition and retention tool Expected answer: 60% of active users utilize cashback, slightly below industry average Impact on approach: Would prioritize improving cashback visibility and ease of use

• Regarding product lifecycle, I'm wondering about our merchant onboarding process. How long does it typically take for a new merchant to go live on our platform, and what are the main bottlenecks?

Why it matters: Identifies potential areas for improvement in expanding the merchant network Expected answer: Average onboarding time is 2 weeks, with KYC verification as the main bottleneck Impact on approach: Would focus on streamlining merchant onboarding and verification processes

• Considering company alignment, I'd like to understand our current revenue model with merchants. What's the typical fee structure, and how does it compare to industry standards?

Why it matters: Helps identify potential incentives or adjustments to attract more diverse merchants Expected answer: Standard 2% transaction fee, slightly higher than some competitors Impact on approach: Would explore tiered fee structures or alternative revenue models to attract diverse merchants