How can RE/MAX improve its property search filters to help buyers find homes more efficiently?

Introduction

To improve RE/MAX's property search filters and help buyers find homes more efficiently, we need to analyze the current user experience, identify pain points, and develop innovative solutions. I'll approach this challenge by examining user segments, analyzing their journey, and proposing targeted improvements to the search functionality.

Step 1

Clarifying Questions (5 mins)

• Looking at the real estate market dynamics, I'm thinking RE/MAX might be facing increased competition from tech-forward platforms. Could you share insights on RE/MAX's current market position and how it compares to both traditional and digital-first competitors?

Why it matters: Determines if we need to focus on catching up or innovating beyond competitors Expected answer: RE/MAX has a strong brand but is losing some market share to digital platforms Impact on approach: Would prioritize modernizing the search experience while leveraging RE/MAX's established reputation

• Considering the diverse nature of home buyers, I'm curious about the primary user segments RE/MAX is targeting with this improvement. Can you provide information on the key demographics and behaviors of RE/MAX's core users?

Why it matters: Helps tailor the search filters to the needs of specific user groups Expected answer: RE/MAX caters to a wide range of buyers, with a focus on middle to upper-middle-class families Impact on approach: Would design filters that accommodate various life stages and preferences

• Given the importance of data in real estate decisions, I'm wondering about the depth and quality of property information RE/MAX has access to. What types of data points are currently available for properties, and are there any limitations or areas where data coverage could be improved?

Why it matters: Determines the potential for advanced filtering options Expected answer: RE/MAX has comprehensive MLS data but may lack some newer data points like neighborhood trends or environmental factors Impact on approach: Would focus on maximizing existing data while identifying opportunities to incorporate new data sources

• Considering the multi-platform nature of home searches, I'm interested in understanding how users interact with RE/MAX across different devices. Could you share insights on the breakdown of traffic and conversions between mobile and desktop platforms?

Why it matters: Influences the design and prioritization of filter features for different devices Expected answer: Growing mobile usage, but serious buyers often switch to desktop for in-depth searches Impact on approach: Would ensure core filters are mobile-friendly while offering advanced options on desktop