How can Viacom18 improve its Voot streaming platform to better compete with other OTT services in India?

Introduction

To improve Viacom18's Voot streaming platform and better compete with other OTT services in India, we need to conduct a comprehensive analysis of the current market landscape, user needs, and technological trends. I'll approach this challenge by first clarifying key aspects of the product and market, then segmenting users, analyzing pain points, generating solutions, and finally prioritizing and measuring our proposed improvements.

Step 1

Clarifying Questions (5 mins)

• Looking at the Indian OTT market, I'm seeing rapid growth and intense competition. Could you help me understand Voot's current market position and primary differentiators compared to major competitors like Hotstar, Amazon Prime Video, and Netflix?

Why it matters: Determines our strategic focus areas and competitive advantage Expected answer: Voot is a mid-tier player with strong local content but lagging in technology Impact on approach: Would focus on technological improvements and content strategy

• Considering Voot's content library, I'm thinking it might be heavily skewed towards certain genres or languages. Can you provide insights into the content distribution and any gaps in our offering compared to user demands?

Why it matters: Identifies potential content-related improvements and target audience Expected answer: Strong in Hindi content, weaker in regional languages and international content Impact on approach: Would explore content diversification and localization strategies

• Given the diverse demographics in India, I'm curious about our user base composition. Could you share information on our primary user segments in terms of age groups, geographic distribution, and device preferences?

Why it matters: Helps tailor improvements to specific user needs and behaviors Expected answer: Primarily young adults in tier 1 and 2 cities, with increasing mobile usage Impact on approach: Would prioritize mobile experience and features appealing to younger audiences

• Considering the technological landscape, I'm wondering about our current infrastructure and scalability. Can you provide details on our current tech stack, streaming quality, and any major technical limitations we're facing?

Why it matters: Identifies areas for technological improvement and innovation Expected answer: Decent infrastructure but facing issues with high-quality streaming and personalization Impact on approach: Would focus on improving streaming technology and implementing AI-driven personalization