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Product Management Strategy Question: Google leveraging AR trends for new product development

Tell us about a technological trend that is currently happening. What Google could do to follow this trend and how can it provide a product related to this trend?

Product Strategy Hard Member-only
Trend Analysis Product Vision Strategic Planning Technology Consumer Electronics Software
Product Strategy Google Innovation Augmented Reality Technological Trends

Certainly. I'll provide a detailed, strategic answer to the product strategy problem you've presented, demonstrating deep product thinking and leadership. I'll use a first-person perspective as if I'm directly addressing the interviewer.

Introduction

Thank you for presenting this intriguing product strategy challenge. You've asked me to identify a current technological trend and propose how Google could leverage it to develop a new product. This task aligns well with Google's mission to organize the world's information and make it universally accessible and useful.

My approach will be to:

  1. Identify and analyze a significant technological trend
  2. Assess its relevance to Google's core competencies and strategic goals
  3. Propose a product concept that capitalizes on this trend
  4. Outline a strategic roadmap for development and launch

Let's begin by clarifying some key strategic considerations to ensure our product strategy aligns with Google's objectives.

Step 1

Clarify the Strategic Goals (3-4 minutes)

  • Based on Google's recent focus on AI and machine learning, I'm sensing that this new product should leverage these technologies. Could you confirm if AI/ML integration is a key priority for new product development at Google?

Why it matters: Determines if we should prioritize AI-driven features or focus on other technological trends Expected answer: Yes, AI/ML integration is a high priority Impact on approach: Would focus on AI-powered solutions that align with Google's existing strengths

  • Given Google's diverse product portfolio, I'm curious about the company's current priorities in terms of expanding into new markets versus enhancing existing products. Can you provide insight into where this potential new product should fall on that spectrum?

Why it matters: Helps determine if we should target a new market segment or build upon existing user bases Expected answer: Balance of both, with a slight preference for new market expansion Impact on approach: Would consider how the new product could bridge existing offerings while attracting new users

  • Considering Google's commitment to user privacy and data security, especially in light of recent global regulations, how should we prioritize these aspects in developing a new product?

Why it matters: Influences the product's data handling and privacy features from the outset Expected answer: Privacy and security should be fundamental, built-in features Impact on approach: Would incorporate privacy-by-design principles and emphasize user control over data

Based on these strategic considerations, I'll proceed with the following key assumptions:

  1. AI/ML integration is a priority for new product development
  2. The product should aim to expand into new markets while leveraging existing Google strengths
  3. Privacy and security features are fundamental and must be built-in from the start

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