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Introduction
Defining the success of Calm's sleep stories feature is crucial for evaluating its impact on user well-being and the app's overall performance. To approach this product success metric problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Calm's sleep stories feature offers soothing audio narratives designed to help users fall asleep more easily. Key stakeholders include users seeking better sleep, content creators, and Calm's business team. The user flow typically involves:
- Opening the Calm app
- Navigating to the sleep stories section
- Choosing a story
- Listening as they prepare for sleep
This feature aligns with Calm's broader strategy of promoting mental wellness and better sleep habits. Compared to competitors like Headspace, Calm's sleep stories often feature celebrity narrators and a wider variety of themes.
The sleep stories feature is in the growth stage of its product lifecycle, with ongoing content additions and refinements based on user feedback and engagement data.
Software considerations:
- Platform: Mobile app (iOS and Android)
- Integration: Audio playback, user preferences, offline mode
- Deployment: Regular updates with new content and features
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