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Introduction
Defining the success of DeHaat's output linkage program for agricultural produce requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
DeHaat's output linkage program is a digital platform connecting farmers directly with buyers, eliminating intermediaries in the agricultural supply chain. Key stakeholders include farmers, buyers (e.g., food processors, retailers), and DeHaat itself.
The user flow typically involves:
- Farmers list their produce on the platform
- Buyers browse and place orders
- DeHaat facilitates logistics and quality control
- Transactions are completed with direct payments to farmers
This program aligns with DeHaat's broader strategy of digitizing and optimizing the agricultural value chain in India. Compared to competitors like AgriBazaar or Ninjacart, DeHaat's full-stack approach provides more comprehensive support to farmers.
The product is in the growth stage, rapidly expanding its user base and transaction volume across multiple states in India.
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