How would you define the success of Fetch (Services (B2C Non-Financial))'s brand partnerships program?

Introduction

Defining the success of Fetch's brand partnerships program requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Fetch's brand partnerships program is a key component of their B2C services offering, designed to enhance user engagement and drive revenue through strategic collaborations with popular brands. The program allows users to earn rewards points by scanning receipts from purchases made at partner brands, which can then be redeemed for gift cards or other incentives.

Key stakeholders include:

1. Fetch users: Motivated by earning rewards and discounts
2. Partner brands: Seeking increased sales and customer loyalty
3. Fetch: Aiming to grow user base, increase engagement, and generate revenue
4. Retailers: Interested in driving foot traffic and sales

User flow:

1. Users shop at partner brand stores or purchase partner products
2. They scan receipts using the Fetch app
3. Points are awarded based on purchases
4. Users can redeem points for rewards

The brand partnerships program fits into Fetch's broader strategy of becoming the go-to platform for receipt-based rewards, differentiating itself from competitors like Ibotta or Receipt Hog by focusing on brand partnerships rather than specific product offers.

In terms of product lifecycle, the brand partnerships program is in the growth stage, with Fetch continuously adding new partners and expanding its user base.