How would you measure the success of Fetch (Services (B2C Non-Financial))'s receipt scanning feature?

Introduction

Measuring the success of Fetch's receipt scanning feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metric problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Fetch's receipt scanning feature allows users to earn rewards by scanning their shopping receipts. This feature is central to Fetch's value proposition as a shopping rewards app. Key stakeholders include:

1. Users: Seeking easy ways to earn rewards for their everyday purchases
2. Retailers: Looking to increase customer loyalty and gather purchase data
3. Fetch: Aiming to grow user base, engagement, and revenue

User flow:

1. Open app and select "Scan Receipt"
2. Take photo of receipt or upload existing image
3. App processes receipt, extracts data, and awards points
4. User can view earned points and available rewards

This feature fits into Fetch's broader strategy of becoming the go-to platform for shopping rewards and consumer insights. Compared to competitors like Ibotta or Receipt Hog, Fetch's advantage lies in its simplicity and broad acceptance of receipts from any retailer.

Product Lifecycle Stage: Growth - The feature is established but still has significant room for user adoption and refinement.