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Introduction
Defining the success of LinkAja's bill payment service requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
LinkAja's bill payment service is a digital solution that allows users to pay various bills (utilities, telecom, etc.) through a mobile app. Key stakeholders include:
- Users: Seeking convenience and reliability in bill payments
- Billers: Looking for efficient payment collection
- LinkAja: Aiming to increase user engagement and revenue
- Regulators: Ensuring compliance and consumer protection
User flow:
- Login to LinkAja app
- Select bill payment service
- Choose biller and enter account details
- Review and confirm payment
- Receive confirmation and digital receipt
This service aligns with LinkAja's strategy to become a comprehensive digital financial services platform. Compared to competitors like GoPay and OVO, LinkAja has a strong focus on government-related payments and services.
Product Lifecycle Stage: Growth - The service is established but still has significant room for expansion in terms of user adoption and biller partnerships.
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