How would you define the success of Morning Consult's Political Intelligence surveys?

Introduction

Defining the success of Morning Consult's Political Intelligence surveys requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Morning Consult's Political Intelligence surveys are a data product that provides real-time polling and analytics on political races, public policy issues, and voter sentiment. Key stakeholders include:

1. Political campaigns and parties
2. Media organizations
3. Policy think tanks and advocacy groups
4. Corporate government relations teams
5. Morning Consult itself

The user flow typically involves:

1. Subscribers accessing the platform
2. Selecting specific races or issues to analyze
3. Viewing interactive dashboards and reports
4. Exporting data or insights for their own use

This product fits into Morning Consult's broader strategy of providing data-driven insights to inform decision-making across various sectors. Compared to competitors like FiveThirtyEight or RealClearPolitics, Morning Consult differentiates itself through its proprietary survey methodology and real-time data capabilities.

In terms of product lifecycle, Political Intelligence surveys are in the growth stage, with ongoing opportunities for expansion and refinement.