How would you define the success of Otis's eView digital display for elevators?

Introduction

Defining the success of Otis's eView digital display for elevators requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Otis's eView is a digital display system designed for elevators, providing real-time information and interactive content to passengers. Key stakeholders include:

1. Elevator passengers: Seeking information and entertainment during their ride
2. Building owners/managers: Looking to enhance property value and tenant experience
3. Otis: Aiming to differentiate their elevator offerings and generate additional revenue
4. Advertisers: Interested in reaching a captive audience

The user flow typically involves:

1. Entering the elevator and noticing the display
2. Viewing information or interacting with content during the ride
3. Potentially taking action based on displayed information (e.g., visiting an advertised store)

eView fits into Otis's broader strategy of modernizing elevator experiences and creating new revenue streams. Compared to competitors like ThyssenKrupp's TWIN system, eView focuses more on passenger engagement and less on operational efficiency.

In terms of product lifecycle, eView is likely in the growth stage, with increasing adoption but still room for feature expansion and market penetration.

Hardware considerations:

• Display durability and quality in elevator environments
• Integration with existing elevator control systems
• Regular maintenance and updates