How would you measure the success of Otis's Gen2 elevator system?

Introduction

Measuring the success of Otis's Gen2 elevator system requires a comprehensive approach that considers multiple stakeholders and various aspects of the product's performance. To effectively evaluate this elevator system, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

The Gen2 elevator system is Otis's flagship product, representing a significant advancement in elevator technology. It uses flat, polyurethane-coated steel belts instead of traditional steel cables, offering improved energy efficiency, smoother operation, and reduced maintenance needs.

Key stakeholders include:

• Building owners/managers: Seeking reliable, cost-effective vertical transportation
• Maintenance technicians: Need easy-to-service systems
• Passengers: Desire safe, smooth, and quick rides
• Otis: Aims to maintain market leadership and profitability

User flow:

1. Passenger calls elevator
2. Elevator arrives and doors open
3. Passenger enters and selects destination
4. Elevator moves to destination floor
5. Doors open, and passenger exits

The Gen2 system aligns with Otis's strategy of innovation leadership and sustainability. Compared to competitors like Schindler or KONE, Gen2 offers unique belt-driven technology and energy regeneration capabilities.

Product Lifecycle Stage: Mature - Gen2 has been in the market for several years but continues to evolve with new features and improvements.

Hardware-specific context:

• Manufacturing considerations: Precision engineering required for belt system
• Supply chain dependencies: Specialized materials for belts and control systems
• Service infrastructure: Global network of Otis technicians trained on Gen2 systems