How would you define the success of Tegus's Custom Survey feature?

Introduction

Defining the success of Tegus's Custom Survey feature requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Tegus's Custom Survey feature allows institutional investors and other clients to create and distribute bespoke surveys to industry experts within Tegus's network. This feature enhances Tegus's core offering of expert insights by providing a more tailored and interactive research experience.

Key stakeholders include:

1. Institutional investors (primary users)
2. Industry experts (survey respondents)
3. Tegus (platform provider)
4. Compliance teams (ensuring regulatory adherence)

User flow:

1. Users design custom surveys through an intuitive interface
2. Tegus matches surveys with relevant experts in their network
3. Experts complete surveys, providing detailed insights
4. Users receive and analyze survey results through Tegus's platform

The Custom Survey feature aligns with Tegus's strategy of providing comprehensive, actionable insights to institutional investors. It differentiates Tegus from competitors by offering a more personalized research experience compared to traditional expert network platforms.

This feature is in the growth stage of its product lifecycle, having been introduced and gaining traction among users. The focus is now on expanding adoption and refining the offering based on user feedback.