What metrics would you use to evaluate Tegus's Primary Research Platform?

Introduction

Evaluating Tegus's Primary Research Platform requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic understanding of the platform's performance and identify areas for improvement.

Step 1

Product Context

Tegus's Primary Research Platform is a specialized tool designed for investment professionals and corporate strategists. It provides access to expert interviews, transcripts, and proprietary research content to support informed decision-making in the financial sector.

Key stakeholders include:

1. Investment analysts and portfolio managers
2. Corporate strategists and executives
3. Expert contributors
4. Tegus's internal teams (product, sales, customer success)

User flow:

1. Users log in to the platform and search for relevant research topics or companies.
2. They browse through available transcripts, interviews, and reports.
3. Users can read, save, or download content for further analysis.
4. The platform allows users to request new expert interviews on specific topics.

Tegus's platform fits into the company's broader strategy of democratizing access to high-quality primary research, traditionally limited to large institutional investors. It competes with established players like GLG and AlphaSights, differentiating itself through its focus on technology and user experience.

In terms of product lifecycle, Tegus's Primary Research Platform is in the growth stage. It has established product-market fit and is now focused on scaling its user base and content library while continuously improving its features and user experience.