Student pricing is available for eligible university email holders. View plans

NextSprints
NextSprints Icon NextSprints Logo
Product Design

Master the art of designing products

Product Improvement

Identify scope for excellence

Product Success Metrics

Learn how to define success of product

Product Root Cause Analysis

Ace root cause problem solving

Product Trade-Off

Navigate trade-offs decisions like a pro

All Questions

Explore all questions

Meta (Facebook) PM Interview Course

Practice Meta-focused PM cases

Amazon PM Interview Course

Practice Amazon-focused PM cases

Apple PM Interview Course

Practice Apple-focused PM cases

Google PM Interview Course

Practice Google-focused PM cases

Microsoft PM Interview Course

Practice Microsoft-focused PM cases

All Courses

Explore all courses

1:1 PM Coaching

Practice in a one-to-one session

Resume Review

Narrate impactful stories via resume

Guides Pricing
nextsprints logo

Not a member?

By proceeding, you agree to our Terms of Use and confirm you have read our Privacy and Cookie Statement.

nextsprints logo

Register to continue.

Login with Google Login with LinkedIn

By proceeding, you agree to our Terms of Use and confirm you have read our Privacy and Cookie Statement .

Company focus

ThatGameCompany
Product Success Metrics Hard Member-only

How would you define the success of ThatGameCompany's Flower's environmental storytelling?

Prepared by NextSprints

15 mins
Report an error
Metrics Definition User Experience Analysis Storytelling Evaluation Video Games Interactive Entertainment Environmental Education User Engagement Product Analytics Gaming Indie Games Environmental Storytelling
Product Management Analytics Question: Evaluating success metrics for environmental storytelling in video games

Introduction

Defining the success of ThatGameCompany's Flower's environmental storytelling requires a nuanced approach that considers both quantitative metrics and qualitative factors. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives to measure and improve the environmental storytelling in Flower.

Step 1

Product Context

Flower is an indie video game developed by ThatGameCompany, known for its unique, emotionally evocative experiences. The game uses environmental storytelling to convey its narrative, with players controlling the wind to guide flower petals through various landscapes.

Key stakeholders include:

  • Players seeking a relaxing, meaningful gaming experience
  • ThatGameCompany's development team
  • Sony (as the original publisher for PlayStation)
  • Environmental activists and educators

User flow:

  1. Players start in a drab cityscape and progress through increasingly vibrant natural environments.
  2. They use motion controls to guide flower petals, "awakening" the landscape.
  3. Each level reveals more of the overarching environmental narrative through visual and audio cues.

Flower fits into ThatGameCompany's strategy of creating games that evoke emotional responses and challenge traditional gaming conventions. It's part of their "Sky" trilogy, alongside Flow and Journey.

Compared to traditional narrative-driven games, Flower relies entirely on visual and auditory cues to tell its story, without dialogue or text.

Product Lifecycle Stage: While Flower was released in 2009, its unique approach to storytelling and gameplay mechanics continue to influence game design. It's in a mature stage but maintains relevance through re-releases on new platforms.

Subscribe to access the full answer

Image of author NextSprints

NextSprints

Updated Mar 29, 2025