What metrics would you use to evaluate ThatGameCompany's Sky: Children of the Light in-game currency system?

Introduction

Evaluating the in-game currency system of Sky: Children of the Light requires a comprehensive approach to product success metrics. This free-to-play mobile game, developed by ThatGameCompany, has gained popularity for its unique social experience and stunning visuals. To effectively assess its currency system, we'll examine key metrics that capture user engagement, monetization, and overall game health.

Step 1

Product Context

Sky: Children of the Light is a social adventure game where players explore a magical kingdom, interact with others, and collect various items and currencies. The in-game currency system is central to the game's monetization strategy and player progression.

Key stakeholders include:

1. Players: Seeking an engaging, fair, and rewarding experience
2. Game developers: Aiming for sustainable revenue and player retention
3. Investors: Looking for profitability and growth

User flow:

1. Players earn free currency through daily quests and exploration
2. Premium currency can be purchased with real money
3. Both currencies are used to unlock cosmetic items, emotes, and seasonal passes

The currency system fits into ThatGameCompany's broader strategy of creating emotionally engaging, socially connected games while maintaining a sustainable business model. Compared to competitors like Journey or Genshin Impact, Sky's currency system aims to be less aggressive in monetization while still providing value to paying players.

Product Lifecycle Stage: Sky is in the growth stage, continuously adding new content and expanding its player base since its 2019 launch.