How would you define the success of TransUnion's SmartMove tenant screening product?

Introduction

Defining the success of TransUnion's SmartMove tenant screening product requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

TransUnion's SmartMove is a tenant screening service designed for independent landlords and property managers. It provides comprehensive background checks, credit reports, and eviction history to help landlords make informed decisions about potential tenants.

Key stakeholders include:

1. Landlords/Property Managers: Seeking reliable tenant information to minimize risk
2. Tenants: Looking for fair assessment and privacy protection
3. TransUnion: Aiming to monetize data and expand market share
4. Regulatory bodies: Ensuring fair housing practices and data protection

User flow:

1. Landlord creates an account and initiates a screening request
2. Tenant receives an invitation to submit information
3. SmartMove processes the data and generates a comprehensive report
4. Landlord reviews the report and makes a decision

SmartMove fits into TransUnion's broader strategy of leveraging its vast credit data for various industries beyond traditional lending. It competes with services like Cozy and RentPrep, differentiating itself through TransUnion's extensive credit database and user-friendly interface.

Product Lifecycle Stage: Growth - SmartMove has established market presence but still has significant room for expansion and feature enhancement.