How might Blackbaud evolve its JustGiving crowdfunding tools to better support peer-to-peer fundraising campaigns?

Introduction

To evolve Blackbaud's JustGiving crowdfunding tools for better peer-to-peer fundraising campaigns, we need to analyze the current landscape, identify pain points, and propose innovative solutions. I'll outline a strategic approach to enhance the platform's capabilities, focusing on user experience, engagement, and campaign effectiveness.

Step 1

Clarifying Questions (5 mins)

• Looking at JustGiving's position in the market, I'm thinking about its competitive edge. Could you share insights on JustGiving's current market share and how it compares to other peer-to-peer fundraising platforms?

Why it matters: Determines our focus on differentiation vs. feature parity Expected answer: JustGiving holds a significant market share but faces increasing competition Impact on approach: Would prioritize unique features that leverage JustGiving's strengths

• Considering the evolving nature of digital fundraising, I'm curious about user behavior trends. What are the key metrics showing how users currently engage with JustGiving's peer-to-peer tools?

Why it matters: Helps identify areas of high engagement and potential improvement Expected answer: High initial engagement but drop-offs in campaign completion rates Impact on approach: Would focus on improving user retention and campaign completion

• Given Blackbaud's broader ecosystem, I'm wondering about integration possibilities. How closely is JustGiving currently integrated with other Blackbaud products, and what's the strategic vision for this integration?

Why it matters: Influences the scope and direction of potential improvements Expected answer: Limited integration currently, with plans for tighter ecosystem connectivity Impact on approach: Would explore cross-product features to enhance overall value proposition

• Thinking about the rapidly changing tech landscape, I'm interested in JustGiving's technical architecture. How flexible is the current system for implementing new features or integrating emerging technologies?

Why it matters: Determines the feasibility and timeline for implementing improvements Expected answer: Moderately flexible, with ongoing modernization efforts Impact on approach: Would balance quick wins with longer-term architectural improvements