How can Pear Therapeutics improve the user interface of reSET-O to make it more engaging for patients with opioid use disorder?

Introduction

To improve the user interface of reSET-O and make it more engaging for patients with opioid use disorder, we need to take a comprehensive approach that considers the unique challenges and needs of this user group. I'll outline a strategic plan to address this challenge, focusing on user-centric design principles and evidence-based engagement strategies.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the specific features of reSET-O that are currently in place. Could you provide an overview of the key features and primary use cases of reSET-O for patients with opioid use disorder?

Why it matters: Understanding the existing features helps identify areas for improvement and ensures we're not duplicating functionality. Expected answer: reSET-O includes features like cognitive behavioral therapy modules, contingency management, and progress tracking. Impact on approach: Would focus on enhancing existing features or identifying gaps in the current offering.

• Considering user behavior, I'm curious about the current engagement patterns. What are the typical usage patterns for reSET-O, and are there any specific drop-off points in the user journey?

Why it matters: Identifies critical areas where users disengage, allowing us to prioritize improvements. Expected answer: Users tend to engage less after the first few weeks, with a significant drop-off after completing initial modules. Impact on approach: Would focus on creating features that encourage long-term engagement and habit formation.

• Thinking about the product lifecycle, where does reSET-O currently stand, and what are the key metrics driving this improvement initiative?

Why it matters: Helps align our improvements with the overall product strategy and business goals. Expected answer: reSET-O is in a growth phase, focusing on increasing user retention and daily active users. Impact on approach: Would prioritize features that improve stickiness and encourage daily use.

• Considering external factors, how does reSET-O currently compare to other digital therapeutics in the market, particularly in terms of user engagement?

Why it matters: Helps identify competitive advantages and areas where we can differentiate. Expected answer: reSET-O has strong clinical efficacy but lags in user engagement compared to some competitors. Impact on approach: Would focus on innovative engagement features that set reSET-O apart in the market.