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Product Improvement Medium Member-only

How can University Health Network improve its patient portal to streamline appointment scheduling and test result access?

Prepared by NextSprints

15 mins
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User Research Solution Prioritization Product Roadmapping Healthcare Health IT Digital Health User Experience Product Strategy Digital Health Healthcare Technology Patient Engagement
Product Management Improvement Question: Enhancing healthcare patient portal for scheduling and results access

Introduction

To improve University Health Network's patient portal for streamlining appointment scheduling and test result access, we need to focus on enhancing user experience, optimizing workflows, and leveraging technology to meet patient needs efficiently. I'll analyze the current situation, identify key pain points, and propose targeted solutions to address these challenges.

Step 1

Clarifying Questions (5 mins)

  • Looking at the product context, I'm thinking about the primary user base and their specific needs. Could you provide more information about the demographics of patients using the portal and their most common use cases?

Why it matters: Understanding the user base helps tailor solutions to their specific needs and preferences. Expected answer: Diverse patient population, ranging from young adults to seniors, with varying tech-savviness. Impact on approach: Would focus on creating intuitive interfaces and potentially multiple access methods.

  • Considering user behavior, I'm curious about the current patient engagement levels. What percentage of patients actively use the portal, and how frequently do they access it for appointment scheduling versus checking test results?

Why it matters: Helps identify areas of low engagement and potential improvement opportunities. Expected answer: 60% of patients use the portal, with higher engagement for test results than appointment scheduling. Impact on approach: Would prioritize improving the appointment scheduling experience to drive adoption.

  • Regarding pain points and market position, how does the current portal compare to other healthcare providers' solutions, and what are the most common patient complaints?

Why it matters: Identifies competitive gaps and critical areas for improvement. Expected answer: Portal lags behind in mobile accessibility and integration with other health services. Impact on approach: Would focus on mobile optimization and exploring integration possibilities.

  • Thinking about the product lifecycle and company alignment, what are the key performance indicators (KPIs) that University Health Network is currently tracking for the patient portal, and how do they align with broader organizational goals?

Why it matters: Ensures proposed solutions align with overall business objectives. Expected answer: KPIs include portal adoption rate, appointment no-show rates, and patient satisfaction scores. Impact on approach: Would prioritize solutions that directly impact these metrics.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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Updated Jan 22, 2025