How would you measure the success of 98point6's virtual primary care consultations?

Introduction

Measuring the success of 98point6's virtual primary care consultations requires a comprehensive approach that considers multiple stakeholders and various aspects of the service. To effectively evaluate this product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

98point6 offers on-demand primary care consultations through a mobile app, connecting patients with board-certified physicians via text-based interactions. This service aims to provide convenient, affordable access to healthcare without the need for in-person visits.

Key stakeholders include:

• Patients: Seeking quick, convenient medical advice
• Physicians: Providing care remotely
• Insurance companies: Potentially partnering for coverage
• Healthcare systems: Integrating virtual care into their offerings

User flow:

1. Patient downloads app and creates account
2. Patient describes symptoms or concerns via text
3. AI-powered triage system gathers initial information
4. Board-certified physician reviews case and engages in text-based consultation
5. Physician provides diagnosis, treatment plan, or referral as needed

This product aligns with the broader trend of telemedicine and fits into the company's strategy of making primary care more accessible and efficient. Compared to competitors like Teladoc or Doctor on Demand, 98point6 differentiates itself through its text-based approach and AI-assisted triage.

Product Lifecycle Stage: Growth phase, as telemedicine adoption is accelerating but still has significant room for expansion.

Software-specific context:

• Platform: Mobile app (iOS and Android)
• Integration points: Electronic Health Records (EHR) systems, pharmacy networks
• Deployment model: Cloud-based SaaS