What metrics would you use to evaluate 98point6's text-based patient-doctor communication platform?

Introduction

Evaluating the success of 98point6's text-based patient-doctor communication platform requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

98point6 is a digital health platform that connects patients with board-certified physicians through text-based interactions. The service aims to provide convenient, affordable primary care without the need for in-person visits or video calls.

Key stakeholders include:

• Patients: Seeking quick, convenient medical advice
• Doctors: Providing care efficiently to a larger patient base
• Healthcare providers/insurers: Reducing costs and improving access to care
• 98point6 as a company: Generating revenue and expanding market share

User flow:

1. Patient signs up and provides medical history
2. Patient initiates a consultation by describing symptoms
3. AI-powered triage system gathers initial information
4. Doctor reviews the case and engages in text-based dialogue
5. Doctor provides diagnosis, treatment plan, or referral as needed

The platform fits into the broader strategy of democratizing access to primary care and reducing healthcare costs. Compared to competitors like Teladoc or Doctor on Demand, 98point6 differentiates itself through its text-only approach and AI-assisted triage.

Product Lifecycle Stage: Growth phase - the company is expanding its user base and refining its service offering.