How would you measure the success of Checkr's Continuous Check feature?

Introduction

Measuring the success of Checkr's Continuous Check feature requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Checkr's Continuous Check is a feature that provides ongoing background checks for existing employees or contractors. It's designed to alert employers of any new criminal records or other relevant changes in an employee's background after the initial screening. This feature is crucial for industries where ongoing compliance and safety are paramount, such as transportation, healthcare, and financial services.

Key stakeholders include:

1. Employers: Seeking to maintain a safe work environment and ensure ongoing compliance
2. Employees: Concerned about privacy and fair treatment
3. Checkr: Aiming to provide value to clients and differentiate their service
4. Regulatory bodies: Ensuring compliance with labor laws and privacy regulations

User flow:

1. Employer enrolls employees in Continuous Check
2. Checkr regularly scans various databases for new information
3. If new relevant information is found, Checkr notifies the employer
4. Employer reviews the information and takes appropriate action

Continuous Check fits into Checkr's broader strategy of providing comprehensive, technology-driven background check solutions that go beyond point-in-time screenings. It addresses a critical gap in traditional background check processes and helps Checkr differentiate from competitors who may only offer one-time checks.

Compared to competitors like HireRight or Sterling, Checkr's Continuous Check likely leverages more advanced technology and data integration capabilities, potentially offering more frequent updates and broader coverage.

In terms of product lifecycle, Continuous Check is likely in the growth stage. It's an established feature but still has significant potential for expansion and refinement as more industries recognize the need for ongoing screening.