How would you measure the success of Divert's food waste diversion program for grocery retailers?

Introduction

Measuring the success of Divert's food waste diversion program for grocery retailers requires a comprehensive approach that considers multiple stakeholders and impacts. I'll follow a structured framework to analyze core metrics, supporting indicators, and risk factors while keeping all key stakeholders in mind.

Step 1

Product Context

Divert's food waste diversion program is a service that helps grocery retailers reduce food waste by efficiently collecting, sorting, and repurposing unsold food items. Key stakeholders include:

1. Grocery retailers: Motivated by cost savings, sustainability goals, and improved public image
2. Divert: Focused on revenue growth, operational efficiency, and environmental impact
3. Food banks and charities: Seeking reliable sources of donated food
4. Local communities: Benefiting from reduced landfill usage and increased food donations
5. Environment: Reduced greenhouse gas emissions from decomposing food waste

User flow:

1. Grocery stores identify unsold food items approaching expiration
2. Divert collects these items using specialized transportation
3. Items are sorted at Divert facilities for donation, composting, or anaerobic digestion
4. Divert provides data and analytics to retailers on waste reduction and environmental impact

This program aligns with growing corporate sustainability initiatives and circular economy principles. Compared to competitors, Divert's strength lies in its comprehensive approach, combining logistics, technology, and data analytics.

The product is in the growth stage, with established processes but significant room for expansion and optimization.