How would you measure the success of Expedia's price tracking feature for flights?

Introduction

Measuring the success of Expedia's price tracking feature for flights requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metric problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Expedia's price tracking feature allows users to monitor flight prices for specific routes and dates, receiving notifications when prices change. This feature aims to help travelers find the best deals and book flights at optimal times.

Key stakeholders include:

1. Travelers (users) seeking the best flight deals
2. Airlines partnering with Expedia
3. Expedia itself, aiming to increase bookings and user engagement

User flow:

1. User selects a flight route and date range to track
2. User sets up price alerts (email, push notifications)
3. User receives notifications when prices change
4. User decides whether to book or continue tracking

This feature aligns with Expedia's strategy of providing value to travelers while increasing engagement and conversions. Competitors like Kayak and Skyscanner offer similar features, but Expedia aims to differentiate through integration with its broader travel ecosystem.

Product Lifecycle Stage: Growth - The feature is established but still has room for expansion and improvement in terms of user adoption and functionality.