How would you measure the success of Informa Plc's Taylor & Francis academic journal publishing platform?

Introduction

Measuring the success of Taylor & Francis' academic journal publishing platform is crucial for Informa Plc's strategic growth in the scholarly publishing sector. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Taylor & Francis' academic journal publishing platform is a digital ecosystem that facilitates the publication, distribution, and access of scholarly articles across various academic disciplines. Key stakeholders include:

1. Researchers/Authors: Seeking to publish their work in reputable journals
2. Academic Institutions: Providing access to journals for their faculty and students
3. Librarians: Managing subscriptions and access for their institutions
4. Peer Reviewers: Ensuring quality and integrity of published research
5. Editors: Curating content and managing the publication process
6. Informa Plc: The parent company looking for revenue and market share growth

The user flow typically involves authors submitting manuscripts, which undergo peer review and editorial processes. Accepted articles are then published and made available to subscribers or through open access models. Readers can search, access, and cite articles through the platform.

This platform is central to Informa's strategy in the academic publishing market, competing with other major players like Elsevier and Springer Nature. It's in the mature stage of its lifecycle but continually evolving to meet changing industry demands, such as the shift towards open access publishing.

As a software product, key considerations include:

• Platform scalability to handle large volumes of content and users
• Integration with citation databases and institutional access systems
• Deployment of both cloud-based and on-premises solutions for different customer needs