What features could Informa Plc add to its event management software to increase attendee engagement at virtual conferences?

Introduction

To increase attendee engagement at virtual conferences, we need to enhance Informa Plc's event management software with innovative features. I'll analyze the current product, identify key user segments and pain points, propose solutions, and outline a strategy for implementation and measurement.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Informa Plc's software might be targeting both event organizers and attendees. Could you clarify who the primary users are and their key use cases?

Why it matters: Determines whether we focus on organizer tools or attendee-facing features Expected answer: Primary users are attendees, with organizers as secondary users Impact on approach: Would prioritize attendee experience and engagement features

• Considering user behavior, I'm curious about the current level of engagement. What are the main metrics you're using to measure attendee engagement, and how are they performing?

Why it matters: Helps identify specific areas for improvement Expected answer: Key metrics include session attendance, Q&A participation, and networking interactions, with room for improvement Impact on approach: Would focus on features that directly impact these metrics

• Regarding product lifecycle, I'm wondering where this software stands in terms of market adoption. Could you share some insights on the current market position and main competitors?

Why it matters: Influences whether we focus on differentiation or catching up to industry standards Expected answer: Mid-market position with growing adoption, facing competition from established players Impact on approach: Would balance innovative features with industry best practices

• Thinking about company alignment, I'm curious about the broader business objectives. How does improving attendee engagement tie into Informa Plc's overall strategy and revenue model?

Why it matters: Ensures proposed solutions align with company goals Expected answer: Increased engagement leads to higher attendee retention and more lucrative sponsorship opportunities Impact on approach: Would prioritize features that drive both engagement and monetization