How would you measure the success of Intersection's Link NYC kiosks?

Introduction

Measuring the success of Intersection's Link NYC kiosks requires a comprehensive approach that considers multiple stakeholders and the unique nature of this urban infrastructure project. To effectively evaluate the performance of these kiosks, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Link NYC kiosks are digital structures installed throughout New York City, providing free Wi-Fi, phone calls, device charging, and access to city services. They replace outdated payphones and aim to bridge the digital divide while generating revenue through advertising.

Key stakeholders include:

1. City residents and visitors (users)
2. New York City government
3. Intersection (the operating company)
4. Advertisers
5. Local businesses

User flow:

1. Approach kiosk: Users notice the kiosk and decide to interact.
2. Access services: They connect to Wi-Fi, make calls, charge devices, or access information.
3. View ads: Users are exposed to advertisements while using services.

Link NYC fits into the broader smart city strategy, aiming to modernize urban infrastructure and improve connectivity. It competes indirectly with mobile carriers and public Wi-Fi hotspots, offering a unique combination of free services and advertising.

Product Lifecycle Stage: Growth phase. The initial rollout is complete, and the focus is on expanding services, improving user engagement, and optimizing revenue generation.

Hardware considerations:

• Durability for outdoor use
• Energy efficiency
• Maintenance and repair logistics