How would you measure the success of Messenger Kids?

Introduction

Measuring the success of Messenger Kids requires a comprehensive approach that considers the unique challenges and opportunities of a messaging platform designed for children. To address this product success metrics problem effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Messenger Kids is a video calling and messaging app designed for children under 13, with parental controls and without ads or in-app purchases. Key stakeholders include children (users), parents (gatekeepers), educators, and Facebook (now Meta) as the platform provider.

User flow typically involves:

1. Parent sets up child's account and approves contacts
2. Child logs in and can send messages, make video calls, or use creative tools
3. Parent monitors activity through the Parent Dashboard

Messenger Kids fits into Meta's strategy of engaging younger users early while addressing privacy concerns. It competes indirectly with general messaging apps and more directly with other kid-focused communication tools like JusTalk Kids or Kinzoo.

In terms of product lifecycle, Messenger Kids is in the growth stage, focusing on user acquisition and engagement while continuously improving safety features.