How would you measure the success of MoEngage's Push Notification feature?

Introduction

Measuring the success of MoEngage's Push Notification feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metric problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

MoEngage's Push Notification feature is a critical component of their customer engagement platform. It allows businesses to send targeted, personalized messages directly to users' devices, even when they're not actively using the app.

Key stakeholders include:

1. Businesses using MoEngage (primary customers)
2. End-users receiving notifications
3. MoEngage product team
4. Sales and customer success teams

User flow:

1. Business creates a push notification campaign in MoEngage
2. MoEngage processes and schedules the notifications
3. Notifications are delivered to end-users' devices
4. Users interact (or don't) with the notifications
5. MoEngage tracks and reports on notification performance

This feature aligns with MoEngage's broader strategy of providing a comprehensive customer engagement platform. It competes with similar offerings from companies like Braze and CleverTap, differentiating through advanced segmentation and AI-powered send-time optimization.

Product Lifecycle Stage: Mature - Push notifications are a well-established feature in the market, so the focus is on continuous improvement and differentiation.

Software-specific context:

• Platform: Cloud-based SaaS
• Integration points: Mobile SDKs, API integrations with various app development platforms
• Deployment model: Continuous delivery with frequent updates