Why has MoEngage's push notification delivery rate dropped by 15% over the last month for Android devices?

Introduction

The recent 15% drop in MoEngage's push notification delivery rate for Android devices over the last month is a critical issue that demands immediate attention. This decline directly impacts user engagement and the overall effectiveness of our communication strategy. To address this problem, I'll employ a systematic approach to identify the root cause, validate our findings, and develop both short-term fixes and long-term solutions.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a recent Android OS update. Has there been a major Android release in the past month?

Why it matters: OS changes can significantly impact app behavior and permissions. Expected answer: Yes, there was a recent update. Impact on approach: If confirmed, we'd focus on compatibility issues with the new OS.

• Considering user segments, I'm curious about the distribution of the issue. Is the 15% drop uniform across all Android versions, or is it more pronounced in specific versions?

Why it matters: This helps isolate whether the problem is version-specific or universal. Expected answer: The drop is more significant in newer Android versions. Impact on approach: We'd prioritize investigating recent changes in Android's notification system.

• Regarding system changes, have there been any updates to MoEngage's SDK or backend services in the last month?

Why it matters: Internal changes could be causing unintended consequences. Expected answer: Yes, there was a minor SDK update. Impact on approach: We'd scrutinize the recent SDK changes and their potential impact.

• Thinking about user behavior, has there been any significant change in how users interact with notifications from your app recently?

Why it matters: Changes in user behavior could indicate a shift in perception or usability issues. Expected answer: No significant changes observed. Impact on approach: We'd focus more on technical issues rather than user-related factors.

• Considering data integrity, has there been any change in how we measure or define the push notification delivery rate?

Why it matters: Ensures we're comparing apples to apples and not facing a measurement issue. Expected answer: No changes in measurement methodology. Impact on approach: We'd rule out data discrepancies and focus on actual delivery issues.