how would you measure the success of okta's single sign-on (sso) feature?

Introduction

Measuring the success of Okta's Single Sign-On (SSO) feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate SSO's performance, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Okta's Single Sign-On (SSO) is a cloud-based authentication service that allows users to access multiple applications with one set of credentials. It's a critical component of Okta's identity and access management (IAM) suite, targeting enterprise customers who need to manage access across various cloud and on-premises applications securely.

Key stakeholders include:

1. IT administrators: Seeking to simplify user management and enhance security
2. End-users: Wanting convenient access to their work applications
3. CISOs and security teams: Focused on maintaining robust security posture
4. Application owners: Aiming for seamless integration with their systems

User flow:

1. User attempts to access an application
2. Okta SSO intercepts the request and verifies the user's identity
3. If authenticated, the user is granted access to the application without additional login

Okta's SSO fits into their broader strategy of providing comprehensive IAM solutions, competing with players like Microsoft Azure AD and Ping Identity. Okta differentiates itself through its cloud-native approach and extensive app integrations.

Product Lifecycle Stage: Okta's SSO is in the mature stage, with a well-established market presence and continuous feature enhancements to maintain competitiveness.