How would you measure the success of Premise's data collection mobile app?

Introduction

Measuring the success of Premise's data collection mobile app requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metrics problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Premise's data collection mobile app is a crowdsourcing platform that enables users to collect and submit various types of data, such as images, surveys, and location-based information. Key stakeholders include:

1. Data contributors (app users)
2. Data buyers (businesses, organizations)
3. Premise (the company)
4. App developers and data analysts

The user flow typically involves:

1. User sign-up and onboarding
2. Task discovery and selection
3. Data collection and submission
4. Quality review and approval
5. Reward distribution

This app fits into Premise's broader strategy of democratizing data collection and providing valuable insights to businesses and organizations. Compared to competitors like Appen or Clickworker, Premise focuses more on location-based tasks and real-world data collection.

In terms of product lifecycle, the app is likely in the growth stage, with a focus on expanding its user base and improving data quality and diversity.