What metrics would you use to evaluate Premise's crowdsourced market intelligence platform?

Introduction

Evaluating Premise's crowdsourced market intelligence platform requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the platform's performance and impact.

Step 1

Product Context

Premise's crowdsourced market intelligence platform is a digital solution that leverages a global network of contributors to gather real-time, on-the-ground data for businesses and organizations. Key stakeholders include:

1. Clients (businesses and organizations seeking market intelligence)
2. Contributors (individuals providing data)
3. Premise (the company itself)
4. Data analysts and researchers

The user flow typically involves:

1. Clients submitting requests for specific market intelligence
2. Premise distributing tasks to relevant contributors
3. Contributors collecting and submitting data
4. Premise aggregating and analyzing the data
5. Clients receiving and utilizing the insights

This platform fits into Premise's broader strategy of democratizing data collection and providing real-time, actionable insights to businesses. Compared to traditional market research firms, Premise offers faster, more granular data collection at a potentially lower cost.

In terms of product lifecycle, the platform is likely in the growth stage, focusing on expanding its contributor network and client base while refining its data collection and analysis capabilities.