How would you measure the success of SEEK's Job Search Alerts feature?

Introduction

Measuring the success of SEEK's Job Search Alerts feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metric problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

SEEK's Job Search Alerts feature is a tool that notifies job seekers about new job postings matching their specified criteria. This feature aims to streamline the job search process and increase engagement with SEEK's platform.

Key stakeholders include:

1. Job seekers: Want relevant, timely job notifications
2. Employers: Seek qualified candidates for their job postings
3. SEEK: Aims to increase platform engagement and revenue

User flow:

1. Job seeker sets up alert criteria (job title, location, salary range)
2. SEEK's system monitors new job postings
3. When a match is found, an alert is sent to the job seeker
4. Job seeker reviews the alert and potentially applies for the job

This feature aligns with SEEK's broader strategy of being the go-to platform for job seekers and employers, facilitating efficient job matching. Compared to competitors like Indeed or LinkedIn, SEEK's Job Search Alerts may offer more localized or industry-specific options, catering to the Australian and New Zealand markets.

Product Lifecycle Stage: The Job Search Alerts feature is likely in the growth or maturity stage, as it's a common feature among job boards but may still have room for refinement and expansion.