How might Blis refine its Smart Trends platform to offer more actionable foot traffic intelligence for retailers?

Introduction

To refine Blis' Smart Trends platform for more actionable foot traffic intelligence for retailers, we need to focus on enhancing the platform's ability to provide deeper insights and more practical recommendations. I'll outline a strategic approach to improve this product, considering user needs, market trends, and technological capabilities.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking Blis might be facing challenges in translating raw foot traffic data into actionable insights. Could you elaborate on the current feature set of Smart Trends and how retailers are using it today?

Why it matters: Helps identify gaps between current capabilities and user needs. Expected answer: Features include heat maps, dwell time analysis, and basic demographic breakdowns. Impact on approach: Would focus on enhancing existing features vs. adding entirely new capabilities.

• Considering user behavior, I'm curious about the frequency and depth of retailer engagement with the platform. How often do retailers typically access Smart Trends, and what specific actions do they take based on the insights?

Why it matters: Determines if we need to focus on increasing engagement or improving the quality of insights. Expected answer: Weekly access, primarily for foot traffic comparisons and basic trend analysis. Impact on approach: Would prioritize features that encourage more frequent, in-depth use of the platform.

• Examining the product lifecycle, I'm wondering where Smart Trends stands in terms of market adoption and feature maturity. Are we looking at early adoption phase or a more established product needing refinement?

Why it matters: Influences whether we focus on expanding the user base or deepening value for existing users. Expected answer: Established product with a solid user base, but facing increased competition. Impact on approach: Would emphasize differentiation and advanced features to retain and grow market share.

• Considering company alignment, I'd like to understand how improving Smart Trends fits into Blis' broader strategy. What are the key business objectives driving this improvement initiative?

Why it matters: Ensures our product improvements align with overall company goals. Expected answer: Aiming to increase market share in the retail analytics sector and improve customer retention. Impact on approach: Would focus on features that directly contribute to these objectives, potentially prioritizing retention-driving capabilities.