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Product Management Design Question: WhatsApp feature enhancement strategy board
Image of author vinay

Vinay

Updated Nov 28, 2024

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What 2 new features will you add in Whatsapp for users like you and me?

Product Design Medium Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Messaging Mobile Apps
User Experience Feature Prioritization Messaging Apps Product Design

Introduction

As we consider adding new features to WhatsApp, it's crucial to focus on enhancing user experience while maintaining the app's core functionality of seamless communication. I'll outline a strategic approach to identify and prioritize two new features that could significantly improve WhatsApp for users like us.

Tip

Does this framework sound good to you? I'd be happy to adjust my approach based on any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm assuming we're working within WhatsApp's existing ecosystem. Is that correct?

Why it matters: Helps frame the solution within WhatsApp's constraints and capabilities. Expected answer: Yes, we're working with WhatsApp's current platform. Impact on approach: We'll leverage existing WhatsApp infrastructure and align with their current feature set.

  • Are we considering any specific user demographics or use cases for these new features?

Why it matters: Allows us to tailor features to specific user needs. Expected answer: No specific demographic, focus on general user base. Impact on approach: We'll aim for features with broad appeal across various user segments.

  • Is there any recent user research or data on pain points that WhatsApp users are experiencing?

Why it matters: Helps identify areas where new features could have the most impact. Expected answer: Some data available, but open to fresh insights. Impact on approach: We'll combine available data with our own analysis to identify key pain points.

Propose the Goal

Given WhatsApp's focus on user privacy and seamless communication, I believe our goal should be to enhance user engagement and satisfaction while maintaining WhatsApp's core values of simplicity and security. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on features that enhance personal communication, or are we open to exploring features that might expand WhatsApp's functionality into new areas?

Based on your answers, I'll assume we're focusing on enhancing personal communication within WhatsApp's existing ecosystem, aiming for broad user appeal, and balancing innovation with WhatsApp's core values.

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