For Games24x7's My11Circle, should resources be allocated to improving existing game modes or developing new cricket-based fantasy games to diversify the offering?

Introduction

The trade-off we're examining today is whether Games24x7's My11Circle should allocate resources to improving existing game modes or developing new cricket-based fantasy games to diversify their offering. This decision is crucial for the platform's growth strategy and user engagement. I'll analyze this trade-off by considering user needs, market dynamics, and business objectives to provide a comprehensive recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on the current market landscape, I'm thinking user acquisition might be a key challenge. Could you share insights on My11Circle's user growth trends over the past year?

Why it matters: Helps determine if we should focus on retention or acquisition Expected answer: Moderate growth, but facing increased competition Impact on approach: Would influence whether to prioritize new features or existing game improvements

• Considering the seasonal nature of cricket, I'm curious about our revenue distribution. How does our revenue fluctuate between major cricket seasons and off-seasons?

Why it matters: Informs strategy for maintaining engagement year-round Expected answer: Significant revenue spikes during major tournaments Impact on approach: Might suggest developing new games for off-season engagement

• Looking at user behavior, I'm wondering about the engagement levels across different game modes. What's the usage pattern for various fantasy game types on the platform?

Why it matters: Identifies which game modes are most popular and need improvement Expected answer: Traditional fantasy leagues dominate, but interest in newer formats is growing Impact on approach: Could guide decision on improving existing games vs. creating new ones

• Regarding technical capabilities, I'm thinking about the scalability of our current platform. How easily can we integrate new game modes into our existing architecture?

Why it matters: Determines feasibility and resource requirements for new game development Expected answer: Moderately flexible, but some limitations exist Impact on approach: Influences decision between improving existing games or building new ones

• Considering our team structure, I'm curious about our development capacity. How are our product and engineering teams currently allocated between maintenance and new feature development?

Why it matters: Assesses our ability to take on new projects without compromising existing offerings Expected answer: 70% maintenance, 30% new development Impact on approach: Impacts the scope and timeline of potential improvements or new game development