Why has Bentley Systems's ProjectWise user adoption rate dropped by 15% over the last quarter?

Introduction

The recent 15% drop in Bentley Systems's ProjectWise user adoption rate over the last quarter is a significant concern that requires immediate attention and a thorough analysis. As we delve into this issue, we'll employ a systematic approach to identify, validate, and address the root cause while considering both short-term and long-term implications for the product and the company.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might have been a recent product update. Has there been any significant change to ProjectWise's features or user interface in the last quarter?

Why it matters: Product changes can significantly impact user behavior and adoption rates. Expected answer: Yes, there was a major UI overhaul. Impact on approach: If confirmed, we'd focus on user experience and change management strategies.

• Considering user segments, I'm wondering if this drop is uniform across all user types. Can you provide a breakdown of the adoption rate change by user segments (e.g., enterprise vs. small business, different industries)?

Why it matters: Identifying affected segments helps pinpoint specific issues. Expected answer: The drop is more pronounced in the small business segment. Impact on approach: We'd tailor our solutions to address the needs of the most affected segments.

• Given the nature of ProjectWise, I'm curious about any changes in the competitive landscape. Have any major competitors released new features or pricing models recently?

Why it matters: External market factors can influence user adoption rates. Expected answer: A competitor launched a similar product at a lower price point. Impact on approach: We'd need to reassess our value proposition and pricing strategy.

• Thinking about system performance, has there been any significant change in server uptime, response times, or error rates for ProjectWise over the last quarter?

Why it matters: Technical issues can directly impact user adoption and satisfaction. Expected answer: There have been intermittent server issues causing slower response times. Impact on approach: We'd prioritize technical improvements and infrastructure upgrades.